Alan Berkson is a strategist and advisor focused on helping companies build out their storyworlds to align messaging across all communications and brand expression. His pioneering work on corporate narrative is built on adapting cutting-edge techniques developed by Jeff Gomez and Starlight Runner for the entertainment industry as a framework to help businesses tell better stories and deal with the challenges of pervasive communications and pervasive media. He is a SaaS and startup veteran, most recently as a key member of the team helping grow Freshworks from startup to a global public company.